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  • Writer's pictureColby Horton

[podcast] Member storytelling: The value of user-generated video content

You don’t need influencers. You don’t need talking heads. You need regular members being your association’s brand advocates. And that’s where user-generated content comes in.

Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik, co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC.

Check out other episodes of Engaging in the Next podcast here.

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