You don’t need influencers. You don’t need talking heads. You need regular members being your association’s brand advocates. And that’s where user-generated content comes in.
Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik, co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC.
Check out other episodes of Engaging in the Next podcast here.
How Can We Help?
Association Briefings has a team of podcast and content experts ready to help with your association's strategic podcasting initiative. From pre-production to recording, editing, deployment, promotion and sponsorship sales, we handle it all. Let’s chat about how we can help educate, entertain and engage your industry through podcasting. Reach out here to get started.