Strategy + Execution + Engagement
content marketing
The average industry professional is bombarded with content on a daily basis – blog posts, videos, infographics, webinars, whitepapers, ebooks, press releases, case studies, etc. This means mediocre content is inevitably lost among the vast noise of the internet, possibly never seen by those professionals you want to convert to members, or retain as members. The average potential member will likely engage with 3-5 pieces of content before talking to your membership department. Today, associations must have a documented content strategy – executed properly – to truly stay in front of the right audience at the right time. That's where we can help.
Association Briefings offers content marketing solutions with lead generation and brand recognition with your association in mind. From strategy to execution and distribution, we always put your association's content needs first, working hand-in-hand with your team to create one-off pieces of content or a full-fledged digital content library. Check out some of the features below, then schedule a demo to see how our content marketing initiatives can work for your association's specific needs.
features
CONTENT AUDITS
To determine a content strategy, we’ll audit the inventory of your association‘s current content and assess the quality of each piece. This process uncovers content that needs updating and where content gaps exist.
STRATEGY
Our team will determine a detailed content strategy for your association, based on analysis from the content audit. In addition, we take into account any immediate needs your organization may have in order to construct a thorough content calendar.
INDUSTRY WRITERS
Our pool of industry-specific writers takes the time to research engaging topics to produce relevant, thought-provoking content, whitelabled to your organization.
CREATIVE SERVICES
Each piece of content is accompanied by eye-catching images. Or, use our agency-quality creative department to tell a story through infographics or explainer videos.
Our expert team has over two decades of experience implementing content strategies for associations. Leave your content needs to us...
SHORT-FORM
BLOG POSTS
EBOOKS
WHITEPAPERS
PRESS RELEASES
CASE STUDIES
MEMBERSHIP
COLLATERAL
INFOGRAPHICS
EXPLAINER VIDEOS
WEBINARS
LANDING PAGES
SURVEYS + ANALYSIS
PODCASTS
content is king
Whether you need one piece of content for your association's magazine or blog, or a full-fledged content strategy with monthly deliverables, Association Briefings has you covered. Below are our pre-determined pricing tiers. Need a customized plan? Let us know and we'll put together a no-obligation proposal.
pricing
Ad-Supported
Association Sponsorships
Hybrid Approach
Content Only
campaign
Built specifically for lead generation, this option focuses on a targeted association objective, implementing a hub-spoke content technique. This option includes:
1 whitepaper or ebook
1 landing page for lead gen
1 infographic
3 short-form blog post
Looking for non-dues revenue?
Webinars and podcasts not only provide your members with valuable information, but also provides industry suppliers a way to get in front of your members. Our consultative sales team can sell limited display or content inventory into your webinars and podcasts, or can provide information to help your association's sponsorship team sell the space.
