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    [podcast] Member storytelling: The value of user-generated video content
    Colby Horton
    • 1 min

    [podcast] Member storytelling: The value of user-generated video content

    You don’t need influencers. YYou need regular members being your association’s advocates. And that’s where user-generated content comes in.
    0 comments
    [podcast] How the Great Resignation can benefit associations
    Colby Horton
    • 1 min

    [podcast] How the Great Resignation can benefit associations

    For forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they...
    0 comments
    [podcast] It's a podcast about podcasting...for associations
    Colby Horton
    • 1 min

    [podcast] It's a podcast about podcasting...for associations

    Today, there may not be a better way for an association to get thought leadership out to the masses than through a podcast.
    0 comments
    [infographic] Is Your Association Ready to Start Podcasting?
    Colby Horton
    • 1 min

    [infographic] Is Your Association Ready to Start Podcasting?

    Thinking about starting a podcast? Check out this infographic for a breakdown of behaviors and trends to help your association get started.
    0 comments
    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
    Colby Horton
    • 6 min

    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

    Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.
    0 comments
    Your Members Are Listening: 6 Tips for a Successful Association Podcast
    Colby Horton
    • 5 min

    Your Members Are Listening: 6 Tips for a Successful Association Podcast

    Here are 6 tips associations should take when formulating a podcasting strategy.
    0 comments
    Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story
    Colby Horton
    • 6 min

    Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

    Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...
    0 comments
    Keeping Email in the Mix: Association Marketing and Young Professionals
    Colby Horton
    • 6 min

    Keeping Email in the Mix: Association Marketing and Young Professionals

    Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part
    0 comments
    6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
    Colby Horton
    • 5 min

    6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

    Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.
    0 comments
    [ebook] An Introduction to Data-Driven Email Strategies for Associations
    Colby Horton
    • 1 min

    [ebook] An Introduction to Data-Driven Email Strategies for Associations

    Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
    0 comments
    [infographic] Moving Your Association Towards Email Individualization
    Colby Horton
    • 1 min

    [infographic] Moving Your Association Towards Email Individualization

    Associations are positioned to move away from email personalization towards email individualization, driven by member data.
    0 comments
    Zero-Party Data: A VIP Pass for Personalized Association Marketing
    Colby Horton
    • 6 min

    Zero-Party Data: A VIP Pass for Personalized Association Marketing

    As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
    0 comments
    How to Drive Engagement with Data-Driven Email Campaigns
    Colby Horton
    • 4 min

    How to Drive Engagement with Data-Driven Email Campaigns

    Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
    0 comments
    AI: Great for Marketing. But Leave Your Member Newsletter to a Human
    Colby Horton
    • 3 min

    AI: Great for Marketing. But Leave Your Member Newsletter to a Human

    No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...
    0 comments
    Looking for Lead Gen? Check Out the Hub and Spoke Content Model
    Colby Horton
    • 5 min

    Looking for Lead Gen? Check Out the Hub and Spoke Content Model

    Competition for website traffic is fierce. Implementing the hub and spoke model for content marketing helps your association organize...
    0 comments
    Become a Content Curation Superhero
    Colby Horton
    • 6 min

    Become a Content Curation Superhero

    Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a...
    0 comments
    [infographic] Tips to Increase Your Association's Open Rates
    Colby Horton
    • 1 min

    [infographic] Tips to Increase Your Association's Open Rates

    Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.
    0 comments
    7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle
    Colby Horton
    • 6 min

    7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

    When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an...
    0 comments
    The Start of Something Good: The Welcome Email
    Colby Horton
    • 5 min

    The Start of Something Good: The Welcome Email

    Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...
    0 comments
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