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Association Briefings and Virginia Society of Association Executives Expand Partnership, Offer Exclusive Podcasting Discounts to Members
Association Briefings is excited to announce an expanded partnership with VSAE.

Colby Horton
2 min read
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Association Briefings Expands Partnership with the Texas Society of Association Executives, Offering Exclusive Discounts on Podcasting Services to Members
Partnership offers full-service podcasting services to TSAE members at a discounted rate.

Colby Horton
2 min read
0 comments
![[infographic] Is Your Association Ready to Start Podcasting?](https://static.wixstatic.com/media/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.webp)
![[infographic] Is Your Association Ready to Start Podcasting?](https://static.wixstatic.com/media/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_avif,quality_auto/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.webp)
[infographic] Is Your Association Ready to Start Podcasting?
Thinking about starting a podcast? Check out this infographic for a breakdown of behaviors and trends to help your association get started.

Colby Horton
1 min read
0 comments


In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

Colby Horton
6 min read
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Your Members Are Listening: 6 Tips for a Successful Association Podcast
Here are 6 tips associations should take when formulating a podcasting strategy.

Colby Horton
5 min read
0 comments


Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story
Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...

Colby Horton
6 min read
0 comments


Keeping Email in the Mix: Association Marketing and Young Professionals
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part

Colby Horton
6 min read
1 comment


6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

Colby Horton
5 min read
0 comments
![[ebook] An Introduction to Data-Driven Email Strategies for Associations](https://static.wixstatic.com/media/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.webp)
![[ebook] An Introduction to Data-Driven Email Strategies for Associations](https://static.wixstatic.com/media/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_avif,quality_auto/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.webp)
[ebook] An Introduction to Data-Driven Email Strategies for Associations
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Colby Horton
1 min read
2 comments
![[infographic] Moving Your Association Towards Email Individualization](https://static.wixstatic.com/media/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.webp)
![[infographic] Moving Your Association Towards Email Individualization](https://static.wixstatic.com/media/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_avif,quality_auto/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.webp)
[infographic] Moving Your Association Towards Email Individualization
Associations are positioned to move away from email personalization towards email individualization, driven by member data.

Colby Horton
1 min read
0 comments


Zero-Party Data: A VIP Pass for Personalized Association Marketing
As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...

Colby Horton
6 min read
0 comments


How to Drive Engagement with Data-Driven Email Campaigns
Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.

Colby Horton
4 min read
1 comment


AI: Great for Marketing. But Leave Your Member Newsletter to a Human
No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...

Colby Horton
3 min read
0 comments
![[infographic] Tips to Increase Your Association's Open Rates](https://static.wixstatic.com/media/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.webp)
![[infographic] Tips to Increase Your Association's Open Rates](https://static.wixstatic.com/media/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_avif,quality_auto/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.webp)
[infographic] Tips to Increase Your Association's Open Rates
Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.

Colby Horton
1 min read
0 comments


Become a Content Curation Superhero
Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a...

Colby Horton
6 min read
0 comments


Looking for Lead Gen? Check Out the Hub and Spoke Content Model
Competition for website traffic is fierce. Implementing the hub and spoke model for content marketing helps your association organize...

Colby Horton
5 min read
1 comment


7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle
When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an...

Colby Horton
6 min read
0 comments


The Start of Something Good: The Welcome Email
Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...

Colby Horton
5 min read
0 comments
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