Colby Horton
[podcast] Member storytelling: The value of user-generated video content
You don’t need influencers. YYou need regular members being your association’s advocates. And that’s where user-generated content comes in.
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Colby Horton
- 1 min
[podcast] How the Great Resignation can benefit associations
For forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they...
![[podcast] It's a podcast about podcasting...for associations](https://static.wixstatic.com/media/fe5688_2d4b6d0083ca42c7a141ffe17e9c5a6e~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_auto/fe5688_2d4b6d0083ca42c7a141ffe17e9c5a6e~mv2.jpg)
Colby Horton
- 1 min
[podcast] It's a podcast about podcasting...for associations
Today, there may not be a better way for an association to get thought leadership out to the masses than through a podcast.
![[infographic] Is Your Association Ready to Start Podcasting?](https://static.wixstatic.com/media/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_auto/fe5688_3b203f01091c4b70bd09ba7916ea1f9d~mv2.jpg)
Colby Horton
- 1 min
[infographic] Is Your Association Ready to Start Podcasting?
Thinking about starting a podcast? Check out this infographic for a breakdown of behaviors and trends to help your association get started.
Colby Horton
- 6 min
In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.
Colby Horton
- 5 min
Your Members Are Listening: 6 Tips for a Successful Association Podcast
Here are 6 tips associations should take when formulating a podcasting strategy.
Colby Horton
- 6 min
Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story
Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...
Colby Horton
- 6 min
Keeping Email in the Mix: Association Marketing and Young Professionals
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part
Colby Horton
- 5 min
6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.
![[ebook] An Introduction to Data-Driven Email Strategies for Associations](https://static.wixstatic.com/media/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_auto/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.jpg)
Colby Horton
- 1 min
[ebook] An Introduction to Data-Driven Email Strategies for Associations
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
![[infographic] Moving Your Association Towards Email Individualization](https://static.wixstatic.com/media/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg/v1/fill/w_386,h_290,fp_0.50_0.50,q_90,enc_auto/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg)
Colby Horton
- 1 min
[infographic] Moving Your Association Towards Email Individualization
Associations are positioned to move away from email personalization towards email individualization, driven by member data.
Colby Horton
- 6 min
Zero-Party Data: A VIP Pass for Personalized Association Marketing
As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
Colby Horton
- 4 min
How to Drive Engagement with Data-Driven Email Campaigns
Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
Colby Horton
- 3 min
AI: Great for Marketing. But Leave Your Member Newsletter to a Human
No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...
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Colby Horton
- 1 min
[infographic] Tips to Increase Your Association's Open Rates
Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.
Colby Horton
- 6 min
Become a Content Curation Superhero
Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a...
Colby Horton
- 5 min
Looking for Lead Gen? Check Out the Hub and Spoke Content Model
Competition for website traffic is fierce. Implementing the hub and spoke model for content marketing helps your association organize...
Colby Horton
- 6 min
7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle
When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an...
Colby Horton
- 5 min
The Start of Something Good: The Welcome Email
Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...
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