Original insights for data-driven associations

Association Briefings and Virginia Society of Association Executives Expand Partnership, Offer Exclusive Podcasting Discounts to Members

Colby Horton

2 min read

Association Briefings and Virginia Society of Association Executives Expand Partnership, Offer Exclusive Podcasting Discounts to Members

Association Briefings is excited to announce an expanded partnership with VSAE.

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Association Briefings Expands Partnership with the Texas Society of Association Executives, Offering Exclusive Discounts on Podcasting Services to Members

Colby Horton

2 min read

Association Briefings Expands Partnership with the Texas Society of Association Executives, Offering Exclusive Discounts on Podcasting Services to Members

Partnership offers full-service podcasting services to TSAE members at a discounted rate.

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[infographic] Is Your Association Ready to Start Podcasting?

Colby Horton

1 min read

[infographic] Is Your Association Ready to Start Podcasting?

Thinking about starting a podcast? Check out this infographic for a breakdown of behaviors and trends to help your association get started.

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In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Colby Horton

6 min read

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

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Your Members Are Listening: 6 Tips for a Successful Association Podcast

Colby Horton

5 min read

Your Members Are Listening: 6 Tips for a Successful Association Podcast

Here are 6 tips associations should take when formulating a podcasting strategy.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Colby Horton

6 min read

Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...

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Keeping Email in the Mix: Association Marketing and Young Professionals

Colby Horton

6 min read

Keeping Email in the Mix: Association Marketing and Young Professionals

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Colby Horton

5 min read

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Colby Horton

1 min read

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

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[infographic] Moving Your Association Towards Email Individualization

Colby Horton

1 min read

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Colby Horton

6 min read

Zero-Party Data: A VIP Pass for Personalized Association Marketing

As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...

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How to Drive Engagement with Data-Driven Email Campaigns

Colby Horton

4 min read

How to Drive Engagement with Data-Driven Email Campaigns

Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.

1 comment

Colby Horton

3 min read

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...

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[infographic] Tips to Increase Your Association's Open Rates

Colby Horton

1 min read

[infographic] Tips to Increase Your Association's Open Rates

Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.

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Colby Horton

6 min read

Become a Content Curation Superhero

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a...

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Looking for Lead Gen? Check Out the Hub and Spoke Content Model

Colby Horton

5 min read

Looking for Lead Gen? Check Out the Hub and Spoke Content Model

Competition for website traffic is fierce. Implementing the hub and spoke model for content marketing helps your association organize...

1 comment

Colby Horton

6 min read

7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an...

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The Start of Something Good: The Welcome Email

Colby Horton

5 min read

The Start of Something Good: The Welcome Email

Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...

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