Strategize + Execute + Automate. Repeat.
email marketing automation
Unlike most digital channels, email has the ability to create personal membership touches - at scale. Today, email personalization is not about “dear first name/last name.” It’s about creating and distributing relevant content based on member data and past interactions. That’s where email automation comes in. The process takes mundane tasks like creating and distributing follow-up prospect emails, welcome emails, renewal reminders and event registration emails and automates them, ultimately saving staff time, increasing member engagement, and providing timely communication. Our email marketing experts are here to help automate and optimize your most important email campaigns.
Email is one of the most cost-effective marketing channels and consistently scores the highest ROI. And with advancements in email technology, combined with the member data in your AMS system, email provides a personalized and custom experience leading to member nurturing, event conversions, and higher renewal numbers. Association Briefings’ email automation program can supercharge your email marketing initiatives. Check out some of the program’s features below, then schedule a demo to see how our email marketing and automation can work for your association’s specific campaign needs.
We help determine what association communication would benefit from automation, then we create an optimized cadence to meet your goals.
Our email marketing experts work with your team to create email content aligned with your campaigns’ goals and key messages. They write "for the inbox," ensuring higher than average open and click rates.
Implementing a truly responsive design, your association‘s automated emails will look great across all devices. And our creative team is at your disposal, making sure your automated emails are eye-catching and memorable.
We're not here to replace the automation functionality of your AMS, unless you need us to. Our program can be easily integrated into your existing technology, or we set up your organization on our automation platform, complete with robust reporting of key email marketing metrics.