Original content built to engage and activate members.
exclusive branded content
Every association has a story to tell. Leading associations tell their story through experiences and emotions, keeping these organizations at the forefront of the industries they serve. Creating exclusive content like podcasts, video interviews, vlogs, newscasts and branded documentaries helps activate members and industry professionals through engagement and humanize your association brand. But how does an association get started with generating innovative, original content? That’s where our content experts can help.
According to recent reports, 89% of industry professionals believe custom content helps brands break through the clutter of the internet. That’s why we strongly believe in the re-investment of non-dues revenue into original content solutions. This allows our association partners to innovate without incurring additional costs. Not only do these organizations receive exclusive content for their news briefing, but they’re also receiving engaging content for their social channels, website, marketing outreach and landing pages. Exclusive content offerings include:
featured offerings
NEWSDESK
Viewers retain 95% of a message when they watch it in a video. In a traditional newscast format, we'll deliver a weekly, two-minute summary of the news affecting your members the most.
INTERVIEW SERIES
Involve and activate your membership through a multi-episode video interview series featuring association members and top industry professionals.
BRANDED DOCUMENTARY
Tell your association's story and connect with your audience by featuring members in their own environment. This is a great way to educate the industry about your association while further humanizing your brand.
Association Briefings makes creating exclusive, original content easy for our association partners. Such content enhances an association's news briefing while creating an engagement level that's off the charts! We always put the association and its mission first, working hand-in-hand with your team to create a production you can be proud of, while strategizing on how to best promote the content. Check out some of the features below, then schedule a demo to see how our exclusive content can work for your association's specific needs.
features
STRATEGY
Based on an association’s overall goals, we’ll develop a strategy focused on the right channels, taking the concept from inception to production to deployment to promotion.
CREATIVE SERVICES
From storyboarding, script writing and hosting, to post-production visual elements and music selection, our team of creative experts handles it all.
GUEST BOOKINGS
Whether it’s for a podcast or one-on-one interview, the right guest contributes to the overall success of exclusive content. Our team will find the most engaging industry professionals to be a part of your organization’s content series.
FULL-SERVICE PRODUCTION
An experienced production team takes the content strategy from inception to post-production, providing a finished product to be excited about! Visit our Texas-based studio or we’ll come directly to you. Our extended team is located across North America, making production easy and convenient for your association’s team.
