virtual marcomm manager
Strategy + Execution
As we all know, the association operations landscape has drastically changed in the last year. The ability to adapt has been critical for the survival and continued growth of successful organizations. As an industry, we’ve seen small staff associations take on more duties than ever, with team members wearing even more hats than they did just two years ago as they try to maintain “business as usual.” As associations try to ride out the tough times while reducing or containing costs, marcom efforts are often cut, significantly reduced, or absorbed. Yet progressive boards still require their organizations to maintain and establish an industry presence, including a focus on public relations, social media, and thought leadership. For many associations, it may be more cost-effective to outsource marcom efforts than hiring a full-time team member. That’s where we come in.
Association Briefings understands an association's marcom department is the lifeboat of the organization, assuming the bandwidth is present, the strategies are executed properly, and the technology is strong. We also understand that many organizations can't always check off these requirements. At Association Briefings, our dedicated marcom managers become an extension of your organization's team. And the best part? We assume the cost of employee benefits, training, and technology. Check out some of the features below, then schedule a quick discovery call to see how our expert marcom managers can work for your association's specific needs.
Working closely with your executive team, we’ll assign a qualified, dedicated communications professional who will step up to provide an exceptional marcom strategy so you can continue to focus on your membership and overall vision.
SOCIAL + CONTENT
We're experts in content! We know how to write, distribute, and engage with your members, based on your association's agenda and industry voice. Your dedicated marcom manager will produce a content and social strategy to keep your association in front of the industry you serve.
In today's content-driven world, graphics are just as important as the written word when it comes to a marcom strategy. Our agency-quality creative department will create eye-catching graphical elements sure to grab your members' attention.
FULL OR PARTIAL MANAGEMENT
Our scalable marcom program allows for a part-time manager for project-based initiatives, or a full-time manager who’s at your disposal for 40 hours a week. We guarantee to be less of an agency, and more of a partner in your marcom efforts.
Our expert team has over two decades of experience implementing marcom plans for associations. Our marcom management plans include ...
EMAIL MARKETING + AUTOMATION
LEAD GEN CAMPAIGNS
Whether you need a marcom manager for a single project, or a full-time manager to take care of all your marcom needs, Association Briefings has you covered. Below are our pre-determined pricing tiers. Need a customized plan? Let us know and we'll put together a no-obligation proposal.
This option is meant as a supplement to your existing marcom plan. Each month, your association will receive:
4 pre-defined pieces of content
2 on-demand pieces of content
1 twice-monthly digital newsletter
Social media management (2 channels, multiple posts per week)
2 email campaigns
This option has been created to provide a full-service marcom manager. Each month, your association will receive:
8 pre-defined pieces of content
4 on-demand pieces of content
1 weekly digital newsletter
Social media management (3 channels, multiple posts per week)
Unlimited email campaigns
Event promotion (seasonal)
Looking to monetize your marcom initiatives?