content marketing

Colby Horton

[podcast] Member storytelling: The value of user-generated video content

You don’t need influencers. YYou need regular members being your association’s advocates. And that’s where user-generated content comes in.

Colby Horton

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

Colby Horton

Your Members Are Listening: 6 Tips for a Successful Association Podcast

Here are 6 tips associations should take when formulating a podcasting strategy.

Colby Horton

Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...

Colby Horton

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...

Colby Horton

Become a Content Curation Superhero

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a...

Colby Horton

Looking for Lead Gen? Check Out the Hub and Spoke Content Model

Competition for website traffic is fierce. Implementing the hub and spoke model for content marketing helps your association organize...