branded content

Colby Horton

[podcast] Member storytelling: The value of user-generated video content

You don’t need influencers. YYou need regular members being your association’s advocates. And that’s where user-generated content comes in.

Colby Horton

[podcast] How the Great Resignation can benefit associations

For forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they...

Colby Horton

[podcast] It's a podcast about podcasting...for associations

Today, there may not be a better way for an association to get thought leadership out to the masses than through a podcast.

Colby Horton

[infographic] Is Your Association Ready to Start Podcasting?

Thinking about starting a podcast? Check out this infographic for a breakdown of behaviors and trends to help your association get started.

Colby Horton

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

Colby Horton

Your Members Are Listening: 6 Tips for a Successful Association Podcast

Here are 6 tips associations should take when formulating a podcasting strategy.

Colby Horton

Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most...