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Colby Horton
6 min read
In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.
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Colby Horton
6 min read
Keeping Email in the Mix: Association Marketing and Young Professionals
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part
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Colby Horton
5 min read
6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.
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![[ebook] An Introduction to Data-Driven Email Strategies for Associations](https://static.wixstatic.com/media/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fe5688_afa2f4f2c30c4b48bb9fbf926fafdb66~mv2.webp)
Colby Horton
1 min read
[ebook] An Introduction to Data-Driven Email Strategies for Associations
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
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![[infographic] Moving Your Association Towards Email Individualization](https://static.wixstatic.com/media/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fe5688_ab8c7a0bfc804278bbcd04c23aa58d95~mv2.webp)
Colby Horton
1 min read
[infographic] Moving Your Association Towards Email Individualization
Associations are positioned to move away from email personalization towards email individualization, driven by member data.
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Colby Horton
6 min read
Zero-Party Data: A VIP Pass for Personalized Association Marketing
As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
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Colby Horton
4 min read
How to Drive Engagement with Data-Driven Email Campaigns
Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
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Colby Horton
3 min read
AI: Great for Marketing. But Leave Your Member Newsletter to a Human
No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...
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![[infographic] Tips to Increase Your Association's Open Rates](https://static.wixstatic.com/media/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fe5688_29f592cdb56049a29bc06052e447dc20~mv2.webp)
Colby Horton
1 min read
[infographic] Tips to Increase Your Association's Open Rates
Association Briefings’ latest infographic offers a look at benchmarking data and 7 tactics to help increase your association's open rates.
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Colby Horton
5 min read
The Start of Something Good: The Welcome Email
Your initial welcome email is one of the most important emails a new member will receive from your association. Done right, it’ll set the...
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