Your members are busy, and their time to digest association content is shrinking. That’s a resounding reason why associations are starting to jump on the podcast bandwagon.
While podcasting started in the early 2000s, the medium has seen a drastic growth in the last few years. And, associations are certainly taking notice.
As one of the fastest growing digital mediums today, podcasting presents a great opportunity for associations to educate, entertain and engage an industry audience of members and non-members alike. And, with average age of a podcast listener being 34, podcasting is another strategic way to reach a young professional audience.
So, just how big is the podcasting industry? And how can associations leverage the medium to present thought leadership and increase non-dues revenue? To shed some light on the topic, we've put the story in the following infographic. Keep reading for a breakdown of behaviors and trends that can ultimately help with your association's decision to start (or rekindle) a podcast.
How Can We Help?
Association Briefings has a team of podcast and content experts ready to help with your association's strategic podcasting initiative. From pre-production to recording, editing, deployment, promotion and sponsorship sales, we handle it all. Let’s chat about how we can help educate, entertain and engage your industry through podcasting. Reach out here to get started.