data | AssociationBriefings

Colby Horton

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

Colby Horton

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Colby Horton

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

Colby Horton

Zero-Party Data: A VIP Pass for Personalized Association Marketing

As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...

Colby Horton

How to Drive Engagement with Data-Driven Email Campaigns

Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.

Colby Horton

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...