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    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
    Colby Horton
    • 6 min

    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

    Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.
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    [ebook] An Introduction to Data-Driven Email Strategies for Associations
    Colby Horton
    • 1 min

    [ebook] An Introduction to Data-Driven Email Strategies for Associations

    Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
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    [infographic] Moving Your Association Towards Email Individualization
    Colby Horton
    • 1 min

    [infographic] Moving Your Association Towards Email Individualization

    Associations are positioned to move away from email personalization towards email individualization, driven by member data.
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    Zero-Party Data: A VIP Pass for Personalized Association Marketing
    Colby Horton
    • 6 min

    Zero-Party Data: A VIP Pass for Personalized Association Marketing

    As the digital world moves against cookies and other methods of personal identification, zero-party data is going to become even more...
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    How to Drive Engagement with Data-Driven Email Campaigns
    Colby Horton
    • 4 min

    How to Drive Engagement with Data-Driven Email Campaigns

    Data is the force that drives email effectiveness, positioning associations at the forefront of creating some of the most effective emails.
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    AI: Great for Marketing. But Leave Your Member Newsletter to a Human
    Colby Horton
    • 3 min

    AI: Great for Marketing. But Leave Your Member Newsletter to a Human

    No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...
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