[ebook] An Introduction to Data-Driven Email Strategies for Associations
- Colby Horton
- Feb 10, 2021
- 1 min read
Updated: Mar 30, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors.
While data-driven email marketing isn’t new - marketers have used it for years to add names to email subject lines - today’s email technology allows for the data to truly dictate the direction of both the message and the design. And while the tools are available, implementation isn’t necessarily simple. In fact, 81% of marketers say that implementing a data-driven email strategy can be complicated.
This ebook, "An Introduction to Data-Driven Email Strategies for Associations," provides the necessary introduction to get your organization on board with data-driven initiatives to improve marcom efforts and increase member engagement. Topics include:
A quick history of email marketing and its effectiveness today.
The types of data acquired by associations and uses in various marketing campaigns.
An overview of data-driven email marketing and the difference between personalization and individualization.
A 4-step process associations can adopt to implement data-driven email strategies.
Various types of data-driven emails associations find successful.
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A concise yet insightful roadmap for any association looking to harness member data—from behaviors and interactions to predictive trends—to elevate email campaigns and drive engagement. As today’s email tools empower truly personalized messaging, they also introduce complexity: “81% of marketers say that implementing a data-driven email strategy can be complicated.” Finding the right guidance—such as expert assignment help—can make all the difference in crafting effective, data-first email strategies that resonate. With its clear breakdown of campaign types, a practical four-step implementation plan, and real-world examples, this resource demystifies the process and has the potential to transform your association’s member communications.
This is a valuable read for any association looking to modernize its email marketing. At United Ranker, we've seen how smart data usage can transform engagement and retention. Excited to see more organizations embracing data-driven strategies like these!
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