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    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams
    Colby Horton
    • 6 min

    In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

    Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.
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    Keeping Email in the Mix: Association Marketing and Young Professionals
    Colby Horton
    • 6 min

    Keeping Email in the Mix: Association Marketing and Young Professionals

    Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part
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    6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan
    Colby Horton
    • 5 min

    6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

    Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.
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    [ebook] An Introduction to Data-Driven Email Strategies for Associations
    Colby Horton
    • 1 min

    [ebook] An Introduction to Data-Driven Email Strategies for Associations

    Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
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    [infographic] Moving Your Association Towards Email Individualization
    Colby Horton
    • 1 min

    [infographic] Moving Your Association Towards Email Individualization

    Associations are positioned to move away from email personalization towards email individualization, driven by member data.
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    AI: Great for Marketing. But Leave Your Member Newsletter to a Human
    Colby Horton
    • 3 min

    AI: Great for Marketing. But Leave Your Member Newsletter to a Human

    No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...
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