email newsletters | AssociationBriefings

Colby Horton

In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Take a look at these opps.

Colby Horton

Keeping Email in the Mix: Association Marketing and Young Professionals

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part

Colby Horton

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Enewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.

Colby Horton

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...

Colby Horton

[infographic] Moving Your Association Towards Email Individualization

Associations are positioned to move away from email personalization towards email individualization, driven by member data.

Colby Horton

AI: Great for Marketing. But Leave Your Member Newsletter to a Human

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant...