Colby Horton6 minKeeping Email in the Mix: Association Marketing and Young ProfessionalsAlthough both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - part
Colby Horton5 min6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication PlanEnewsletters are becoming more and more imperative in taking an association’s brand marketing to the next level.
Colby Horton1 min[ebook] An Introduction to Data-Driven Email Strategies for AssociationsData-driven email marketing is not only about using the data an association already has about its members, but also about the data it can...
Colby Horton1 min[infographic] Moving Your Association Towards Email IndividualizationAssociations are positioned to move away from email personalization towards email individualization, driven by member data.